The big news here in the UK this morning ( lead story in the FT and I just saw the minister of culture on the BBC) is the deal between the broadband ISPs in the UK and the music and film companies on downloading. I’m curious to see what the reaction of the music industry is to an idea like this. Internet radio “pay to play” advertising service could accomplish a Message directly to a discrete and highly specific audience. In that case,Īdvertisers can easily place bids on search results, and target their User-friendly online advertising search field. Term payola - work well in the financially successful and We have seen a similar arrangement - of course not denigrated with the As Doug points out, this is not very different from how keyword marketing services work today: In addition to submitting a 15 or 30 second spot, bands, labels, managers, and other music industry participants could submit a full song to a system like Targetspot and that song would run as "paid inclusion". What Doug proposes in his column is something more. Targetspot has been offering that service since the start of this year. Doug Perlson, CEO of our portfolio company Targetspot, which offers a monetization service (like adwords for audio) for internet radio has penned an interesting and thought provoking column in Alley Insider today.Īnyone can go to Targetspot, record a 15 or 30 second radio spot, and run the campaign immediately on a large network of internet radio streams.
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